Amazon P&L Optimization

Profit tracked where it actually lives: your P&L

Amazon dashboards report sales. Your bank account reports something else. Between the two sit referral fees, FBA fees, storage, inbound freight, returns, and ad spend — and most brands have no SKU-level view of what survives the trip.

We build and maintain that view. Every product gets a true contribution margin: what it nets after every fee and every ad dollar, updated monthly and reported at a level a CFO would sign off on. Then we work the lines nobody owns — the fee errors, the oversized cartons, the underpriced SKUs, the programs Amazon never tells you about — because that's where margin hides.

What we work on

• SKU-level P&L reporting — true contribution margin per product, monthly, with sales, fees, freight, and advertising integrated in one view
• Fee auditing & recovery — dimension re-measurements, misapplied fee classes, reimbursements, and programs like SIPP that quietly add margin
• Price & pack architecture — testing price, pack counts, and carton specs against conversion and contribution margin, not gut feel
• Decision support — which SKUs to push, fix, or retire, with the profit math already done

Why it works

A snack brand came to us with a product the CEO wanted to kill: real demand, $0.29 of profit per unit. Three P&L moves — a price increase the data supported, a smaller carton that cut the FBA fee from $6.75 to $5.76, and enrollment in Ships in Product Packaging — took it from break-even to 18.8% net margin after ads. Same product, same demand. The margin was engineered, not discovered. That's this service.